Research & Development (R&D) is needed today more than ever. In today’s world we are experiencing very rapid and volatile changes, each of which has had different effects on the business; What changes related to the spread of knowledge and innovations on a daily basis (and consequently the need to adapt business policies to these innovations) and what changes have affected the needs, wants and demands of customers and the market in general. Therefore, different companies, organizations, and businesses need to know the correct and up-to-date developments and possible conditions ahead in order to achieve a suitable level of competition and thus sustainable profitability.